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California's only "Hop On, Hop Off" Wine Tour Service
Paso Robles & Santa Barbara Wine Tasting Tours From Only $69.95

Private Tours

Welcome to The Wine Line!

California’s most unique wine tasting tour service has just become better! Now offering Private and Exclusively Personalized tours!

For our Private Tours, your party gets personally chauffeured in one of our comfortable, air-conditioned passenger vans to your choice of over 300 San Luis Obispo County area wineries. No other service offers you and your party such an expansive selection of wineries and options for you to behold the Wine Country!

Frequently asked questions:

1. What’s different about the Private Tours on The Wine Line from other tour services?
We offer a door to door, private and personalized wine tasting tour service.  As opposed to limos or other charter services, you just pay a set fee for the day.  The meter isn’t running, wasting the money you should be spending on wine. Private tours run daily (not always available on Saturdays).

2.  How does it work?
We let you set your pace and create your own itinerary from all of the area wineries from Paso Robles to San Luis Obispo to the Coast.  On the other hand, we can tailor an itinerary to your desires.  We also offer specific tours such as: The Far Out Wineries, The Vineyard Drive, the Passport to the Central Coast, the Pacific Coast Wine Trail, the Rhone Rangers Tour and more.  With the itinerary set, you relax and we handle the rest.

3.  How much is it?
Our Private Tours have a sliding rate.  As the group size goes up, the price per person, goes down.  The pricing is $99.95pp for up to three, $89.95pp up to six, $79.95pp for seven or more.  We do add an 18% gratuity for all Private Tours. San Luis Obispo and Coastal tours would have additional charges. Note: If Saturdays are available, there may be an upcharge not refelected in this pricing.  Please contact for Saturday availability and details.

4. What time are pick ups and what time does the day end?
Pick ups are generally scheduled for 10:30am or later (you decide) and we will begin your return from the last winery at approximately 4-4:30pm.

5. How many wineries will I visit?
You will visit 4-5 wineries in your day, depending upon where you are picked up, which wineries are on your itinerary, how long you stay at each winery and what you do for lunch.

6. Are the tasting fees included?
Tasting fees are not necessarily included in your tour.  However, many of the wineries in the region are complimentary for our customers, most charge $5-15 but waive it if you purchase wine and the remainder are typically $5-20 but don’t waive it with purchase.  We can advise of the specific tasting fees upon request or confirmation of the itinerary.

7. Which wineries do you service?
Which wineries would you like to visit?  😉 We service over 200 premier Paso Robles, SLO and Coastal wineries and over 100 in the Santa Barbara wine country.  We have pre-set winery tours devoted to particular regions, “trails” and groups in Paso Robles.  You can view the various lines along with a brief description and website links on our “Wineries” page.  On our “Tour Maps” page you will find map links to where they are all situated.  The choice is yours!

8. Is lunch included?
We can provide lunch for $15pp.  It includes a delicious, gourmet sandwich and choice of pasta or mixed green salad. You can also bring your own picnic and we’ll carry it in our cooler and help you pick a nice vineyard to enjoy it.  There are just a few options for food service at the wineries so that will depend upon your itinerary and can certainly be arranged.

9. What about large groups?
For parties of 7 or more, we are required to make appointments with the wineries. We will create an itinerary, based upon your requests, or our recommendations, and will call to make the appointments.

10. Is the tour “pet friendly’?
Yes, we do allow well behaved dogs to sit on their human’s laps or between their legs. Please keep in mind our $300 clean up fee for any “mess.”  Most of the wineries are dog friendly as well.

11. Where do you pick up?
We are a door to door service, so we pick you up at your accommodations, whether it’s a hotel, B&B, inn or residence. Pick up and return within Paso Robles, Templeton or Atascadero city limits is included.  Additional pick up charges apply for outside areas (per group, not per person) as follows:

• Arroyo Grande-$50
• Avila Beach-$45
• Cambria-$40
• Cayucos-$40
• Lake Nacimiento/Heritage Ranch-$30
• Los Osos-$45
• Morro Bay-$40
• Pismo Beach-$45
• Shell Beach-$45
• San Luis Obispo-$40
• San Miguel-$25
• San Simeon-$45
• If your pick up city is not listed we may not pick up there.  Arroyo Grande is typically the furthest south we can go. Please contact us to inquire about different pick up cities.


Cancellation policy: 72 hour notice for groups of 6 or less and 2 weeks for groups of 7 or more. Should you cancel prior to these time frames there is no fee, however, afterward we will hold you responsible for the entire amount. Please note, should your group reduce in size you will be held responsible for those seats if we are not notified within the above referenced time frames.

Intoxication: We are here to help you have a wonderful day and we are certain you are going to, although we do ask that you be mindful of your consumption. Should we observe, or be notified by a tasting room server, that anyone in your party is becoming too intoxicated to continue we reserve the right to return to you to your accommodations without refund. Additionally, there will be a $300 cleaning fee for any “mess” made by anyone in your party inside the van.

Hop on, Hop off... Experience the Most Affordable and Flexible Wine Tasting Tour Starting at Only $69.95
Hop on, Hop off... Experience the Most Affordable and Flexible Wine Tasting Tour Starting at Only $ 69 .95
The Wine Line is a totally unique concept in wine tasting tours. We offer a low-cost, "hop on, hop off" shuttle style service operated by professional and courteous drivers who are well versed in the area’s wineries. As opposed to other wine touring services that keep you bound to a set schedule, with a preset itinerary, with a group of people you will be stuck with all day long - The Wine Line offers you freedom from these constraints. Our vans run in a constant loop, picking up and dropping off customers approximately every 40 minutes at whichever wineries we service that they desire to visit. We return in approximately 40 minutes to pick you up, but if you want to stay a while longer, just say so and we'll return later. Our mission is freedom and flexibility, empowering you to embrace the wine country!
paso robles wine tour
The Wine Line offers wine touring and tasting in the Paso Robles and Santa Barbara wine regions. We pick up people for Paso Robles wine tours in Templeton, Atascadero, Cambria, Cayucos, Morro Bay, San Luis Obispo and Pismo Beach. Our Santa Barbara wine tours visit wineries in the Santa Ynez Valley, Los Olivos and Foxen Canyon and pick ups can be arranged from Solvang, Buellton, Santa Ynez, Lake Cachuma, Santa Maria, Nipomo, Gaviota, Goleta, Santa Barbara and elsewhere.