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California's only "Hop On, Hop Off" Wine Tour Service
Paso Robles & Santa Barbara Wine Tasting Tours From Only $69.95

Paso Robles

Welcome to The Wine Line!

California’s only “Hop on, Hop off” wine touring service. Tour Paso Robles or Santa Barbara wine country in our air-conditioned and environmentally responsible chauffeured vans. We pick you up, we drop you off… all that you have to do is enjoy yourself!


Starting at only $69.95 per person you get shuttled to your choice of over 60 premier Paso Robles’ wineries. No other service gives you the freedom and flexibility to taste at your own pace and choose where you want to go.

Frequently asked questions:

1. What’s different about The Wine Line from other tour services?
We are a door to door, “Hop On, Hop Off” shuttle service. We let you set your pace and create your own itinerary. We pick you up at your accommodations and start you on our loops. We service over 60 wineries in the region and you just pick and choose where you want to “hop on” and “hop off” all day long. You are no longer stuck with a group of strangers on a set schedule for the entire day!

2.  How does it work?
When you decide to “hop off” we walk you in, introduce you to the tasting room staff, who will guide you through your tasting experience, and we return in approximately 40 minutes. When we return we come in and let you know we’re back, and if you’re ready to go, you just “hop on” and proceed to the next winery of your choice. Typically we take you directly from winery to winery throughout the day, so it almost feels like a private tour. Occasionally we may have to pick up others along the way. But, we’re not like a city bus, stopping at every stop in the loop. We basically “hop-scotch” around from winery to winery.

3. What time are pick ups and what time does the day end?
Pick ups are generally scheduled for between 10:30-11:30am and coordinated geographically based upon the other pick ups for the day, with outside regions picked up first and returned last..  We will call you between 9:30-10am on the morning of service to give you a more specific pick up time.  We begin our returns around 4:00pm.  Late pick ups and early returns may be possible upon request, only within the Paso Robles, Templeton or Atascadero city limits.

4. How many wineries will I visit?
You will most likely visit 4-5 wineries in your day, depending upon how long you stay at each winery and what you do for lunch.

5. Are the tasting fees included?
Of the 70+ wineries we service, some do offer complimentary tastings for our customers, most charge $5-$15 but waive it if you purchase wine, and the remaining handful charge $5-$15 and don’t waive it with purchase.

Tasting fees ARE included in our “All-Inclusive” package which includes tasting fees and lunch at your choice of 4 of these following wineries (East side OR West side for your tour):
West side – AronHill Vineyards, Castoro Cellars,  Dark Star Cellars, Doce Robles, Grey Wolf/Barton Family, Hope Family, Hunt Cellars, J Dusi, Midnight Cellars, Peachy Canyon, Summerwood or Red Soles
East side – Eberle, Glunz Family, J. Lohr, LDT Cellars (incl. cheese pairing), Pear Valley (not available Saturdays & Sundays), Rio Seco, Steinbeck Vineyards, Tobin James, Via Vega Vineyards or Vina Robles
The All-Inclusive fare is an additional $40pp.

6. Is lunch included?
We can provide lunch for $15pp.  It includes a delicious, gourmet sandwich and choice of pasta or mixed green salad (Menu link: Otherwise, you can choose to “hop off” at one of the few wineries that offer lunch service, or bring your own picnic and we’ll carry it in our cooler and help you find a nice vineyard at which to enjoy it. 

Lunch IS included in our “All-Inclusive” fare.

7. Which wineries do you service?
We service over 60 premier Paso Robles wineries, between the East side, West side and Downtown. You can view the entire list of wineries, along with a brief description, website link and fees/discounts, if any, on our “Wineries” page. On our “Tour Maps” page you can see where they are all situated.  Please note: due to increasingly poor traffic conditions, particularly on weekend days, we are unable to accommodate winery visits on both East and West sides on the same day.

8. Is there a minimum or maximum number of people?
Yes.  We have a minimum of 2ppl, unless we have other bookings for the day requested, in which case we can accommodate singles.  The maximum for out of the area pick ups is 18ppl between 2 vans.

9. Do you offer group rates?
We do not have special rates for groups. For parties of 7 or more, we are required to make appointments with the wineries. Rather than doing our “hop on, hop off” service, you’d be doing a scheduled service. From the wineries we service, we will create an itinerary, based upon your requests or our recommendations, and will call to make the appointments. Your driver(s) will walk you in, introduce you to the staff and then return approximately 10 minutes prior to your next appointment. We are not a limo service so our drivers won’t be waiting while you taste. We will have other customers to attend to while you are at your appointments. We do add an 18% gratuity for parties of 7 or more. Our vans hold 9 passengers each, so when we have parties of 10 or more we dispatch two vans to shuttle the party to and from your winery appointments. You will all depart and arrive at the same time, you’re just split while in transit.

10. What is your cancellation policy?
72 hour notice for groups of 6 or less and 2 weeks for groups of 7 or more. Should you cancel prior to these time frames there is no fee, however, afterward you will be charged for the entire amount. This applies to a reduction in group size, as well.  Should your group reduce in size you will be charged for those seats if we are not notified within the above referenced time frames.

11. Do you offer private tours?
We do offer private tours every day, except most Saturdays, and will take you to any of the 300+ wineries in the region.  Rates start at $99.95pp with 2 person minimum, $89.95pp up to 4, and $79.95pp for 5 or more.  Private tours have an 18% gratuity added for the driver(s).  Contact us directly for an accurate quote based upon your particulars.

12. Is the tour “pet friendly’?
Yes, we do allow well behaved dogs and the MUST sit on their human’s laps or between their legs, NOT ON THE SEATS. Also, it is MANDATORY for you to notify us when booking, either online in the comments section or directly over the phone that you will be bringing a dog.  Please keep in mind our $300 clean up fee for any “mess.”  Most of the wineries are dog friendly as well.

13. Where do you pick up?
We are a door to door service, so we pick you up at your accommodations, whether it’s a hotel, B&B, inn or residence. Pick up and return within Paso Robles, Templeton or Atascadero city limits is included.  Outside regions are first to be picked up and last to be returned.  Additional pick up charges apply for outside areas (per group, on the total, NOT per person) as follows:
• Avila Beach- add $45
• Arroyo Grande-$50
• Cambria-$40
• Cayucos-$40
• Creston-$30
• Lake Nacimiento/Heritage Ranch-$30
• Los Osos-$50
• Morro Bay-$40
• Pismo Beach-$45
• Shell Beach-$45
• San Luis Obispo-$40
• San Simeon-$45
• Santa Margarita-$25
• If your pick up city is not listed we may not pick up there. Pismo Beach is typically the furthest south we can go. Please contact us to inquire about different pick up cities.

14. Do you offer special event services?
We do offer special event transportation for winemaker dinners, winery parties, weddings, etc.  Due to our tour service hours we are limited in the pick up times. The cost is $100/hr per van with a 2hr minimum and a 20% gratuity. Please contact directly for booking info.


Cancellation policy: 72 hour notice for groups of 6 or less and 2 weeks for groups of 7 or more. Should you cancel prior to these time frames there is no fee, however, afterward you will be charged for the entire amount. Please note, should your group reduce in size you will be charged for those seats if we are not notified within the above referenced time frames.

Intoxication: We are here to help you have a wonderful day and we are certain you are going to, although we do ask that you be mindful of your consumption. Should we observe, or be notified by a tasting room server, that anyone in your party is becoming too intoxicated to continue we reserve the right to return to you to your accommodations without refund. Additionally, there will be a $300 cleaning fee for any “mess” made by anyone in your party inside the van.

Hop on, Hop off... Experience the Most Affordable and Flexible Wine Tasting Tour Starting at Only $69.95
Hop on, Hop off... Experience the Most Affordable and Flexible Wine Tasting Tour Starting at Only $ 69 .95
The Wine Line is a totally unique concept in wine tasting tours. We offer a low-cost, "hop on, hop off" shuttle style service operated by professional and courteous drivers who are well versed in the area’s wineries. As opposed to other wine touring services that keep you bound to a set schedule, with a preset itinerary, with a group of people you will be stuck with all day long - The Wine Line offers you freedom from these constraints. Our vans run in a constant loop, picking up and dropping off customers approximately every 40 minutes at whichever wineries we service that they desire to visit. We return in approximately 40 minutes to pick you up, but if you want to stay a while longer, just say so and we'll return later. Our mission is freedom and flexibility, empowering you to embrace the wine country!
paso robles wine tour
The Wine Line offers wine touring and tasting in the Paso Robles and Santa Barbara wine regions. We pick up people for Paso Robles wine tours in Templeton, Atascadero, Cambria, Cayucos, Morro Bay, San Luis Obispo and Pismo Beach. Our Santa Barbara wine tours visit wineries in the Santa Ynez Valley, Los Olivos and Foxen Canyon and pick ups can be arranged from Solvang, Buellton, Santa Ynez, Lake Cachuma, Santa Maria, Nipomo, Gaviota, Goleta, Santa Barbara and elsewhere.